communication and advertising

In a constantly evolving world, communication and advertising play a crucial role in promoting businesses and brands. This module offers you the opportunity to explore these captivating fields and acquire the skills necessary to excel in these dynamic areas.

This module is designed for all students interested in communication, marketing, and media, as well as those who wish to familiarize themselves with communication and advertising tools and strategies. It is also suitable for professionals undergoing career changes who are looking to update their skills on the latest trends in communication and advertising.

  • Understand the fundamental principles of communication and advertising.
  • Master the various communication strategies and techniques to effectively convey messages.
  • Learn to use traditional and digital communication channels to reach a broad audience.
  • Gain a thorough understanding of advertising principles and techniques for creating impactful campaigns.
  • Develop analytical skills to evaluate the effectiveness of communication and advertising campaigns.
  • Communications Manager
  • Internal or External Communications Officer
  • Public Relations Specialist
  • Advertising Campaign Designer
  • Media Planner Communications and Advertising Consultant

  • The fundamentals of communication: communication theories, communication processes, types of communication, etc.

  • Internal and external communication strategies in businesses and organizations.

  • The principles of advertising and techniques for creating impactful campaigns.

  • The use of traditional and digital media in communication and advertising.

  • Evaluating the effectiveness of communication and advertising campaigns.