digital marketing

Digital marketing has become an essential part of any growth and development strategy for businesses and brands. In this module, we invite you to dive into the exciting world of digital marketing and acquire the skills you need to succeed in this ever-changing field.

This module is designed for all students interested in marketing, communication, and business, as well as those who wish to familiarize themselves with digital strategies to boost business growth. It is also suitable for professionals undergoing career transitions who are looking to update their skills on the latest marketing trends.

  • Understand the fundamentals of digital marketing and its role in creating value for businesses.

  • Master the various techniques and tools of digital marketing to effectively reach target audiences.

  • Learn to design and implement digital marketing strategies tailored to an organization's specific objectives.

  • Gain a thorough understanding of key online marketing channels such as search engines, social media, email marketing, online advertising, and more.

  • Develop analytical skills to evaluate the performance of digital marketing campaigns and optimize their impact.

  • Digital Marketing Manager
  • Search Engine Optimization (SEO)
  • Specialist Online Advertising Campaign Manager
  • Social Media Expert
  • Digital Strategy Consultant
  • Marketing Data Analyst

  • The fundamentals of digital marketing: strategy, segmentation, positioning, etc.

  • Search engine optimization (SEO)

  • Social media and its use in marketing

  • Email marketing and marketing automation campaigns

  • Online advertising and advertising platforms

  • Data analysis and performance tracking of digital marketing campaigns.